In this series of articles I’m going to tell you how to SEO your website. There are 2 parts to SEO (onsite and offsite), this article discusses onsite SEO.
Onsite Search Engine Optimisation (SEO)
The first thing we need to do is decide on which keywords to target for this its useful to do some keyword research. There are tools to do (such as good adwords tool) but another good way to do this is to look at what your competition is doing. For example if your a plumber in London google plumber london and then use a website such as this to analyse the break down of keywords.
Look at the analysis of a high ranking plumbing company in London below. Obviously they are targeting words like: ‘plumber’, ‘plumbers’, ‘london’. But other more targeted keywords include: ‘west london’, ’emergency plumbing’, ’24 hours’, ‘all heating drainage installation’ and so on …
Putting Keywords and Phrases into your website pages
Once you have a bunch of keywords you want to use. The next job is to put these into the page/s on the website and repeat them a number of times. We want to repeat the keywords but we also want them to look natural in the page when a human reader reads the page. Google and other search engines like content that humans like, that’s how they come up with such great search results when we search in them.
There are 3 main places in a page we want our keywords to appear ( 4 if you include the URL ).
- Title tag
- Description meta tag
- Body tag
The title is possibly the most important place as Google gives alot of weight to this. This tells a search engine what the page is about. For example I’m a web designer in Bromley so my title could be something like this:
Web Design Bromley – Quality Web Design – Green Box Software, London
If your a plumber you might have something like this: Plumber London – 24 hour callout plumber London – Plumbers of Bromley.
Description Meta Tag
The description tag is less important than the other 2 tags for SEO, however is very important as its what Google displays when your page comes up in its search results. So its vital in converting into a potential customer actually landing on your website. My description tag is : ‘Web Design Bromley, we are a Creative web design agency in Bromley, London. We are specialists in web design, WordPress, SEO, social media and e-marketing.‘
The body tag is the content of the page that a user sees when they visit your page. You want to work your keywords into the content of this page. For example on my home page I have phrases like this:
We are a Web Design team in Bromley
Our web design team in Bromley develops websites that will represent your brand clearly.
You need to work your keywords and phrases into the content of the page so they look natural and appeal to human readers, who came to your page. If they look good to someone searching for a web designer in this example , then they will also look good to Google ( other search engines are available).
I hope I have given an overview of what you need todo in terms of onsite SEO. In the next article in this series I will discuss wordpress seo and in the last article in the series I will discuss offsite SEO to complete the equation.