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automating sales in Woocommerce

Plugins that can help to increase sales and conversions in Woocommerce 2017

By | Business Growth, Ecommerce, SEO, Social Media, Woocommerce, Wordpress | 2 Comments

There are many great plugins that can help to increase sales in Woocommerce in this blog post I’m going to talk about 2 very effective plugins in this space: AutomateWoo and SumoMe .

 

AutomateWoo for increasing sales in Woocommerce

AutomateWoo has a lot of great features that can be setup to work automatically based on certain triggers, for example:

  • Win back inactive customers by emailing customers that haven’t shopped (after a certain time that you define) a discount code to Woo them back
  • Convert a percentage of abandoned carts into Sales by emailing customers that didn’t finish the checkout, to remind them of what is in their cart.
  • Follow up emails – Ask customers for reviews (good for seo), ask them to share on social media, show them other things they might like

automating sales in Woocommerce

There are many triggers that AutomateWoo can be setup to work on to increase sales and to help get your site shared on social media or content created for free in the form of product reviews. Product reviews is essentially free onsite seo (content). There are many other things AutomateWoo can do such as offer customers rewards and spending a certain threshold and so on.

This plugin has the ability to dramatically increase your sales.

 

SumoMe

This is plugin that pops up before a user is about to leave your website to

  • offer a discount
  • offer a signup form for your email  list (so you can market to them)
  • make it easy for visitors to share your website on social media

SumoMe uses a popup to capture user emails ( I used to hate popups for capturing emails, but this method of capturing emails has really improved in the last few years by building in intelligence to only popup when a user is about to leave your website).

 

 

 

 

Onsite SEO for Ecommerce websites 2016

By | Business Growth, Ecommerce, SEO, Woocommerce | One Comment

In this post I’m going to talk about some of the things you can do to improve your Online Store’s visibility in Search Engines such as Google. To get more sales of your products and services. Onsite SEO for Ecommerce websites isn’t difficult but does require some perseverance.

Onsite SEO for Ecommerce websites

SSL (Secure Sockets Layer) Certificate

This means encrypting communication between a users computer and the server that your website is on. Google has added this as a ranking factor in its search algorithm and it will also give your customers and potential customers more confidence in your website when they land on it (i.e. help increase conversions).

Unique Product Descriptions

Many online stores use the manufacturer’s description of a product on the product page on your website. The problem with this is Google doesn’t like duplicate data, so if you can write your own product description this is going to benefit your website ranking. Use tools like Googles Adword Keyphase planner to get ideas or tools like keyword checker to see what other stores are doing.

Speed of page loading

Another important ranking factor for Google is how quickly your pages load. Check out Googles PageSpeed insights to see how quickly your page loads from Googles perspective.

Use the Alt tag on images (especially on the product page)

Its another useful ranking signal (and there are tools that can automate it for you), that can help boost your product/s pages above the competition.

Product Reviews

Try to get your customers writing product reviews (maybe incentivise them with a discount). You will get unique natural content about your products. That search engines will like and boost you up abit more.

NAP (Name, Address, Phone number) in footer on every page

Another factor the search engines like is your Name , Address and Phone number clearly stated on every page.  Also use the itemprop attribute for every part of the address and phone number e.g. for phone number something like this: <p itemprop=”telephone”>873873873</p>

Offsite SEO Bonus Tip: Link Building is Dead

I know the tips here are onsite but I just thought I’d throw this one in as well. Alot of inbound links are no good (or very little good). The links that google likes are links that have been put there in editorial content, ie in the middle of an article / page etc.

The type of links that are pretty useless for SEO purposes are blog and forums comments and signatures etc. So be very careful about paying people todo offsite SEO link building.

Conclusion

There you have some of the ways that Onsite SEO for Ecommerce websites can help you start to rise above your competition and get more sales. If you would me to help with your Ecommerce SEO contact me to discuss an Ecommerce SEO package tailored to your needs.

 

 

 

 

 

 

 

 

 

beginners guide to using yoast seo

Using Yoast WordPress SEO plugin to optimise your blog posts

By | SEO, Web Design, Wordpress | No Comments

In this beginners guide to using Yoast SEO plugin, I’ll show you how to search engine optimise your posts to gain you more hits, leads and sales.

My process for writing blog posts typically goes like this:

1. Think of a subject matter that my customers and/or potential customers will find interesting

2. Use Google keyword tool to get some ideas of keyphases to use in the blog post

3. Write the blog post

4. And finally optimise the article using the Yoast WordPress SEO plugin

I’m not going to go into 1-3, here I will discuss 4 ( using Yoast WordPress seo plugin ). Firstly you need to download and install the plugin from https://wordpress.org/plugins/wordpress-seo/ for your version of WordPress.

Next create or edit a blog post or page. A previous article I wrote about online booking forms contained the phrase ‘Online Booking Form to WordPress’ see image below. As you can see I’ve set the phrase and then repeated it in the key areas title , description … ( for SEO fundamentals see here). Yoast SEO plugin lets me to this very easily by filling in the relevant fields.

using yoast plugin in wordpress

 

After filling in these the next thing you need todo is look at the Page Analysis tab, this is like a scoring for your page to see how well you are doing on certain standard SEO metrics. You need to make as many of the little circles turn green as possible. The more ticks (green circles) the better search engine optimised your page will be.

For example as you can see from the image below this is highlighted amber ‘The images on this page do not have alt tags containing your keyword / phrase.’ To get this metric to turn green make sure when uploading an image to include the alt tags (or edit the image then add an alt tag). Having images and images with alt tags (meaningfully filled in ), will in turn make google score your page higher, using Yoast Wordpress seo plugin will put you above the competition.

 

seo keyword metric in yoast wordpress plugin

 

Here I have given you the most important parts of the SEO tool to utilise. There are many more useful features that you can find out about by playing with the plugin and reading the docs over at https://yoast.com/wordpress/plugins/seo/ . Have fun I hope you have enjoyed my beginners guide to using Yoast SEO plugin and watch the leads roll in.

Digital Marketing

How to automatically market your website on social networks

By | Marketing, SEO, Social Media, Wordpress | No Comments

In this post I’m going to describe how to automatically market your website on social networks (using WordPress).

Social media networks are a great way to tell the world about your website. However posting to various social media networks like twitter, facebook, google plus and so on can be a time consuming process. Wouldn’t it be great if you could just create great posts on your website and automatically promote your website on multiple social networks. Well you can ! And I’m going to tell you how.

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