In this post I’m going to give some tips to help you increase your sales.
Speed – Make your website load quickly
Customers like fast sites they can browse quickly and find what they need. Slow loading pages will make many potential customers go to elsewhere site to buy, bottom line you lose money.
There are lots of ways to increase website speed including:
- Fast hosting (you get what you pay )
- Caching (this can bring big gains)
- CDNs (content distribution networks)
There are many other ways check out this article I wrote on speeding up WordPress if you’d like abit more depth on some of these.
How often do you check your site uptime ? If you don’t you could be missing out on loads of sales because of site downtime. Check out monitoring tools such as pingdom.
Test your website on different Devices
Check does it look good and is it easy to navigate on mobiles, tablet etc… A website that is hard to navigate = lost sales. Its essential you test this after updating themes , plugins etc …
Abandoned Carts / Cancelled Orders
Alot of the big retailers woo these customers back by offering a discount/voucher code. You could (and maybe should) be doing the same.
Make your Offers prominent
If you are running an offer or incentive, don’t hide this away put it somewhere it can easily be seen by the Customer, a good example if to place a banner on all pages.
Your best customers are your existing customers, why? Because if they have purchased from you before and like your product / service, they are likely to buy from you again. But sometimes you need to remind them you exist. This is why it’s important to capture customer/fan email addresses and get them signed up to your newsletter.
Ask for Product Reviews
Let your customers generate new content for you, boosts SEO (and more people find you). You could offer a voucher code to incentivise.
- Post onto social networks as you add products, this generates good quality relevant inbound links to your website.
- Put social links in your customer emails, lots of customers will ignore them, but some will tweet etc… Again free inbound links
The feedback I’ve had over the last few months suggests that Pinterest and Instagram are best for promoting products (probably because of their more visual appeal).
Outreach to Blogs in your niche/field
Do promotions, asking bloggers in your niche (bloggers that have a good following), to feature your promotion.
Closed Feedback Solutions (such as Feefo)
Systems like Feefo only allow real reviews, and Google trusts them and bases its staring system on such systems.
Try out Heatmaps
This can help you see how people are using your website and help with insights, see plugins such as this for an example.
I hope you find these tips useful to increasing your ecommerce website sales.