Artificial Intelligence is here and now. We may not realize it, but we interact with some form of AI most, if not, each time we go online–from voice assistants like Alexa to as simple as being given suggested movies, products or options every time we use programs and applications. AI makes things easier for us … Read more
For charities, the marketing team must be capable and able to adapt to the ever-changing and advancing technologies. After all, it is in marketing that the charity depends on to get the support it needs to keep its programs and advocacies going, may it be in terms of donations or volunteers. In this day and … Read more
We all love stories. It has been ingrained in us as humans from the time of our ancestors, where the elders used to tell their tales to explain and influence and impart knowledge. Stories are a reminder to us that we are connected, that we share common things and common experiences. Stories make our lives … Read more
Many charities have started making their online presence high priority. Creating an online home and go-to has proven to help in making the charity more visible and accessible to the public. For many charities though, there has been some difficulty in transitioning to a more digital presence. Many have had difficulties adjusting and going with … Read more